Monday, January 9, 2017

4+ Tips to know BEFORE Advertising Online.

Happy 2017! Anyone else glad that 2016 is OVER?!
I am that’s for sure!
I bet you want to kick your business in high-gear and advertise but you’re just not sure where to start.  Before you go jumping into something you could regret, let’s discuss this.

Sure there are big time advertising agencies, but when you are starting how, who has that kind of money for an advertising budget? Many moms are creating ways to help work at home moms get noticed online. Many are doing a fantastic job and this information does not discredit them at all. We are one of them.  We want you to be informed to make your own decisions so that you don’t buy into the hype some are selling.

Let me explain. You could pay $15 for a month worth of Facebook Ladders. (Facebook Ladder: A Facebook Page makes several posts daily  and includes your link and expects all who come and post their link in the comments to “LIKE” and “ENGAGE” with the featured pages) The concept is to build your page with followers that will network with you and potential buy what you are selling. Will you get more followers? Sure, but why would you follow a page, for example, a photography page in CA when you live in OH? It’s not like you are going to do business with them right? This networking event leads to many who unfollow or tag and run from the post. They place their own link but never engage with any others.  That kind of marketing will only go so far and it's not real targeted followers for your business. They may like your page and even a few posts but never have any real plans to do business with you.  Think about the annual cost and Is this form of advertising really helping your business? Only you can answer that!

Another option is Facebook Party/Vendor Events that lasts a few days or even a couple of weeks. Will you get sales? The normal price range that I have seen is between $10 to $25 or more per event. Will you get sales?  Probably, but it does not come with any guarantees. Vendors are quick to blame organizers but it works both ways. We have found that over half of the vendors who pay to join, do not keep track of the events, participate consistently or share and invite others to help promote the event. However, there are plenty of behind the scene games that go on and if you knew what they were, you would not want to associate yourself with it.

We have offered those very same opportunities in the past.  Advertising on websites/blogs have always been pretty popular. Trouble is, you are solely relying on their traffic.  How can you tell how good their traffic is?  I am going to give you a few tips on what to be careful of so you don’t waste any more money and time you can’t ever get back.  

Stay with me here. By doing a few of these simple FREE steps before clicking that purchase button, you will know what to watch out for and put your efforts and your money that will give you a better ROI - Return on Investment.  

Here are my TOP 5 Red Flags to be aware of BEFORE advertising online!

1. Research the company/person you are considering.
  • Seriously, Google them!  Check their credentials.
  • Is there a claim of a degree or certification.  Don’t just take their word that they have X amount of experience in the ABC Industry.
  • How do you feel about them when you are reviewing? Comfortable?  Want to know more about them? Or do you want to exit fast? Trust your instincts.

2. Does that website appear to be well put together - Easy to use, navigate, and get in
touch with them? Or does it look like someone from middle school through it together for a weekend project due on Monday? You're laughing, but you know what I mean.
  • Review their SEO -Search Engine Optimization. Using certain free tools can help you see what is going on behind the scenes. Is their website hosted on a free platform like Blogspot or Wix? Do they have their own domain? These things may not sound like a big deal, but if a website has say has blogspot.com in their URL but does not redirect to their own domain, how do you know how long they are going to be around? They could be gone with your money just as soon as pay them.  You can learn who actually owns the domain, check the Alex backlinks, How their traffic ranks both globally and in the USA and so much more. You can find this information on any website if you install an SEO extension to your toolbar. I have two: Open SEO Stats from Chrome and Alexa.com.
  • Do they have testimonials on their website? Are they recent?
    • Check their Social Media. Big numbers of likes and followers is not always a true indication of success. Some use programs to buy likes/followers and those are not real.  
    • Are they engaged with their audience? Are their spammers posting in the comments? That basically shows they are not paying attention to their own platforms, how can they help you?
    • Are they even posting regularly or are the platforms a ghost town?
    • How are the reviews? More good than bad?


3. How many businesses do they belong to at one time or how many profiles do they have on Facebook for example? Why does one need multiple? It is against Facebook Policy to have more than one profile. Just as it is also against policy to conduct business from a personal profile. So if they are going against policy, what does that say about their credibility?
  • If someone is a representative of direct sales companies they belong to and are offering you advertising, how much time and dedication can they really offer you?
  • Are they running a bunch of Direct Sales Groups that promote Consultant of the Month?While some of these are perfectly legit, there are numerous reports from members that group owners and admins arrange it so their businesses or those of certain people who are willing to pay to get featured more. Often times waiting for months for a turn with little or no results.  Another “deal” the groups have is that you have to join their company as a rep and or purchase from your uplines website in exchange for others to buy from yours. What are you really saving?
4. Another popular option is a business directory.
  • Some Facebook pages offer this as an option right on the Facebook Page but a separate app is needed. Most free apps are not visible on a mobile device. Since the majority of Facebook users access the platform from a cell phone or tablet, it is imperative to use the proper apps and they typically include a monthly fee.
  • Business directory opportunities can have many different limits that can include; the allowable amount of images, text, time of exposure, placement on the website just to name a few.
  • Pricing is another consideration.  After careful consideration of the details listed in #2, a business owner may want to contact the website owner personally and really have an understanding of what is included before making the purchase.
  • Get it in writing. This is especially true for websites/blogs that have been abandoned and have not updated their website in years! Payments are accepted but good luck talking with someone or getting your money back.

Over the years we have tried many forms of advertising ourselves. We have discussed these very topics with our clients when they approach us to advertise. These are just a few things we wanted to shine a light on so you get all the facts. We can elaborate in more detail privately with you. Just contact us at info@thewahmaddict and mention this blog post.  

To Your Success,
Linda





Monday, December 5, 2016

As 2016 Comes to a Close

The end of the year is coming fast.  We have put together a small list of do-able things you can easily complete before you say goodbye to 2016. 

This time of the year tests us beyond our limits without a doubt.  Then when you include your business, sometimes we just want to put things off until January. If what you are doing has been working for you, keep doing what works. If not, here are a few things you may want to incorporate to make the transition smoother. 

  • Clean out old files. Start with emails that you may no longer need or archive them if you really don't want to chance it. Getting your inbox to zero and your emails filed will save you so much time later.
  • Do the same for your computer and other electronic devices.  
  • Create lists. Handwrite these lists starting with what you are grateful for. Make this your longest list.  Have this out in the open as a reminder for your daily entry. 
  • Start your vision board. Include how you see the future and all that it entails! Keep it fun!
  • Handwrite your goals. Where do you see yourself this time next year? What are your short term and long term goals both personally and professionally? 
  • Create a Calendar for January. Start to write in the steps that will help you achieve the goals you have just written down. For example, if you want to be more structured with your blog, you may want to schedule when you write for the blog and when is the publish date. Do you want to write every Friday and publish on Monday? Schedule it on your January Calendar. This can set the stage of being more organized. If you know what your topics are, include that too. Doing this now can help you move dates around if you need to as you get closer to the beginning of the next month. You will be able to continue it month after month. 
  • List the pros and cons that have happened these last twelve months. This can give you an honest review of where you were and where you are now. Giving you a clear perspective of what the future holds. Do not concentrate on any of the negative. However, you do need to recognize it and so you can put it behind you. 
  • Analyze programs and procedures that are not working for you and find a better way to be more efficient. 
If 2016 was not the best year for your business, that is okay. Don't put so much pressure on yourself that you end up with burnout and just want to quit or do something different. Take the time you need to get you back on track and with the right mindset to work your business. If you need to learn a new skill that could potentially boost your business, then research it and really consider doing it for you, not just your business.  Training your brain to do something different that does not come as easily can be challenging but so worth it.  

Stop and remember where you were one year ago today. Were you just starting out? You may have been nervous or even scared.  You started this for a reason. Getting back to basics and why you started in the first place. Yes! You probably started because you wanted to give your family a better life. Whatever it happens to be, visit that feeling again of how you felt when you started, how you feel now and how will feel when you reach your goal! That feeling is something no one can give you. Just like the day you graduated from High School or College. That feeling of accomplishment for all your hard work has paid off. Hang on to all your successes just like that. Write about it and keep that feeling alive while you build your business one day at a time. 

To Your Success,
Linda 

Monday, November 21, 2016

12+ Tips to Maximize your Holiday Promotions


Planning out your marketing strategy for the Holidays does take some time. If done right, it is so worth it. What is the wrong thing to do? Not doing anything at all. Using this time to get exposure can help set yourself and your business up for success in 2017. So don't skip it. If you have not started, do it today.
It doesn't have to be a huge ordeal. Taking the time out to really focus on gaining new contacts, building a relationship with people now will build trust so they come back to you because you took the time to do it. We have put together some tried and true methods that we ourselves have used.  Read through our 12 Tips to Maximize your Holiday Promotions and comment about which ones you are going to try and let us know the outcome. If you have some tips you would like to add, please feel free to share those too! We are excited to see what you come up with!

  1. Don't try to promote items that are not selling. Give your customers your best products.
  2. Offer products that are not selling as a sample or freebie with purchase.
  3. Set dates of your sale and steps leading up to it. Be clear about last day to order to ensure products in time for Christmas.  Such as Emails announcing what is coming, social media posts, create images for those posts and run ads/videos for them.
  4. Make sure you have enough stock to complete orders. Avoid having to much inventory that you may have to discount later. 
  5. Have a backup plan with another vendor should you need to fill an order so that your customer does not have to wait. 
  6.  Create special offers such as Free Shipping, Free Gift Wrap with purchase, BOGO, etc.
  7. Encourage people to buy for more than one person on their list to save time and money.
  8. Offer a gift certificate if X amount is spent. Customers love these to use as cash in January and then they come back to you as a loyal customer.
  9. Run a contest on your Facebook page. Ask a question and the first person to answer correctly wins a prize or a discount.
  10. Use a holiday campaign to build your email list. Create a free like a cheat sheet or a how-to in exchange for an email. 
  11. Host another #BlackFriday Event on another Friday in the Holiday Season. People are still shopping all the way up to the last minute. 
  12. Hold a "12 Days of..." sale, event or contest. Give away a different prize every day, offer a different discount every day or spotlight a different product every day.
Need to get started on your Holiday Shopping List, check out our Black Friday Blowout Event on Facebook. It runs from now until December 2, 2016 

Happy Thanksgiving from our Family to yours!
Linda & Gina 
The Wahm Addict 

Tuesday, October 4, 2016

The Wahm Addict is 3!



The Wahm Addict is 3!! 
We are bringing all our own specials that are only available to those who attend! Not only can you showcase your business/ here, you can score some Exclusive Deals to start your
Holiday Shopping! What kind of deals? 
 Have to attend the event to find out! 
These deals are perfect to help you maximize your
 Holiday Campaigns! This will be the last time we offer any specials for the rest of 2016!  Visit the party at  https://www.facebook.com/events/1249200598429333/



Meet our Vendors!  Come on over and have some fun! 

ACTI-LABS - Kay Neely


ALL ABOUT YOU - Mary Perrotto



AVON - Margaret Salmond 




CLASSY GEM DESIGNS - Lindsay Jones 



HEALTHY LIFESTYLE COACH & TEAM BEACHBODY CONSULTANT 

Deb Ames Livernois



HILLTOP DESIGNS- DJ



INDEPENDENT DISTRIBUTOR FOR IT WORKS- Jen Richichi



JAMBERRY NAILS - Tammy Ferguson 



KEEP COLLECTIVE - Marie Alexis Sovitsky 


ORIGAMI OWL - Lisa Bealert



PAMPERED CHEF INDEPENDENT CONSULTANT  - Jody Pollock



RODAN & FIELDS with Cheryl DeArcangelis



SCENT-SATIONS,INC. MIA BELLA CANDLES - Kristy Butts



TASTEFULLY SIMPLE - Jennifer Norton 



THIRTY -ONE GIFTS - Marie Alexis Sovitsky  


Thursday, September 22, 2016

Email or Facebook.? Both? How do you run your business?

How often are you checking your email? Is your inbox at zero? Everyday? Or is it full and you think it doesn’t really matter?
If you are spending all your time on Facebook and posting in groups and jumping around to all the other Social Media Channels in the attempt to keep up with everything, I have one question for you? How is that working for ya? Seriously? Social media is meant to be a marketing tool. It was built with community in mind. It was a way to build relationships. ANY form of Business; Network Marketing, Affiliate Marketing, Direct Sales, Brick and Mortar, etc utilize to the max their email marketing system. As it should be. You don’t see companies like Amazon, or Ford Motor Company handling every aspect of their business through Social Media. They use it to advertise yes! They also use it to redirect people to their website, sale, opt-in, newsletter.
This provides Control. This provides Privacy. This provides Security.
Every time Facebook shuts down for 20-30 minutes, it is like total mayhem. People run their entire business via Facebook. You can use it as a tool, but please, do not depend 100% on Facebook or any social media platform. If you have ever experienced Facebook Jail for one reason or another (I have!) it is not fun. It is crippling to your business. Once you are flagged,what you can do is limited. It can be for a couple days, weeks or even longer. I know people who woke up and were locked out of Facebook completely and they had to jump through multiple hoops to get it back.
There have been Direct Sales Representatives that have woken up to find they are locked out of their back office. Now what? How do they access customer information? Not keeping a spreadsheet or utilize email to keep all this organized. No backup system. That is something email will do. It can help you keep things organized with proper labels and filters you can be more productive. Not to mention, if you are with a MLM company and you decide this is not working out and you change direction. All your prospects that were entered in that system goes back to the company. Those are your leads. Why give them all your hard work. Keep your leads in your own system so that no matter what business you are in, you can be in contact them. After all, you did all the work right?!
Email has less distractions. Contacts are concentrating on your information, not messages/notifications, etc. You are in control of the content; how much and how often you like. Once they have opted-in, you can begin a real connection and actually communicate when you want, not when Facebook allows your posts to be seen. Imagine if all or even half of your fans/likes became subscribers to your email list. What would that do for your business?
Email is where you have 100% of the attention of your subscribers 100% of the time. It just makes sense, given the fact you are in control of your subscribers and the content they receive, and when they receive it.
I hope I have given you a new approach to your email! Want to email me about this or anything? Send it to info@thewahmaddict.com. I would love to hear your thoughts about this topic
To Your Success,
Linda

Tuesday, August 23, 2016

Add Value to All You Do


As a person becomes more and more recognized for doing more than he/she is compensated to do, he/she will begin receiving more and more compensation for their services

While reading some very informative material recently, I found myself inspired by a concept that enables a person to soar to higher heights.  The concept of adding value to everything you do, when applied to specific areas of a person's life, can bring that person to be highly sought after by those receiving the added value.  The material I was reading focused on business and what this concept will do for the success of a business.  Another way of looking at this concept is in the idea of doing more than is expected or doing more than that which you are compensated to do.  When doing this a person will be "weighed" against others who do not.  In comparison, the person who adds value to all he/she does will be sought after to the degree that there will be keen competition for his/her service.  As a person becomes more and more recognized for doing more than he/she is compensated to do, he/she will begin receiving more and more compensation for their services.  

There is an additional benefit that comes to the person who exercises this concept in his/her business; the development of that person's strength.  In nature, do you suppose the strongest trees are those that are protected from the storms and hidden from the sun?  This isn't the case.  The one that stands out in the open and bears all of the winds and rain and is shone upon by the blistering sun is the tree that develops the strength to withstand  the most violent weather.  This also is the case for the person who goes beyond expectation to deliver added value in everything he/she does.  This is the person that becomes strong enough to succeed despite the adversities that one is sure to come up against in his/her business.  The fact that most people are delivering as little as they can get by with, serves as a great advantage to you when you deliver added value.  One who delivers as little as he/she can maybe rest assured he/she will receive the same.  

We would love to hear what you think? Be sure to comment below and let's keep the conversation going. 

To Your Success,
Linda Chisnall
The Wahm Addict





Friday, August 12, 2016

4 Key Points to Branding



4 Key Points to Branding


Branding is more than a logo and image or even a recognized name.  It’s a person’s collective experience with a company’s product or service.  A brand is a person’s overall perception of a company or product built over time.


Here are four things you should keep in mind as you build your company’s brand:

1)                  Own the “Significant Thing”:  Dole tried to be all things to all people spend your time focusing on a single clear message.  Mercedes-Benz owns “ Engineering “ in the car industry because it’s focused on that singular message for decades.

2)                  Consistency is key:  consistent presentation will ensure that your customers recognize you. Be consistent in the use of logos, taglines, visual elements, tone, and ad copy.  Coca-Cola it is one of the most recognized brands in the world because they haven’t changed in decades.  Make sure your brochures, website, Direct mail, and all the other advertising have the same feel and message.

3)                  Make your message relevant:  know your audience, know what they care about and how to speak to them.  Make sure what you sell is what they need.  Remember the conversation should always be about your audience, not you.

4)                  Use a strong offer to motivate:  you want your audience to remember you and you want its members to buy from you.  You need to move them to action.  A strong offer should give them a reason to buy.  Make the offer clear and appropriate for your brand.

Every time a customer comes in contact with your brand, they will have either a positive or a negative experience.  Those experiences will add to their perception of your brand.  Those experiences are recalled later when it’s time to make a purchasing decision.  How do you want your brand to be remembered when the time comes for a prospect to buy? You need to start building that positive perception today and do whatever is necessary to maintain it.

To Your Success,

Linda Chisnall
The Wahm Addict