Here are three (3) smart reasons why you should consider paying for your traffic including common-sense methods of showing you how to prepare your website.
There are numerous success stories you will hear about businesses making it good on the internet. The troubling thing is, there are maybe a tenfold or even a hundredfold of stories inconsistent to theirs. Many have unsuccessfully launched a business venture that is internet based but only a handful shall succeed.
Is this because of luck? That is even more remote. It takes good business sense and a lot of help and team effort. Most importantly, it is the eagerness to succeed and the persistence to learn and the willingness to put in a lot of hard work and some money.
However, before shelling out your hard-earned money on advertising, here are three (3) smart reasons why you should consider paying for your traffic including common-sense methods of showing you how to prepare your website.
1. The quickest method for getting customers to your website is to pay for your traffic.
Like Neo, traffic is ‘The One’. Without traffic, all your efforts would just go to waste. Every business needs customers, without them, you wouldn’t have anyone to sell your products to. In the Internet world traffic is the walk-in customer. The more traffic you possess the more people you’d be able to sell your products to.
Similar to any business that’s in every corner building or the mall, not everyone that goes in will buy. But for those who do come in to browse your merchandise, most of them will buy your products. It is a clear and known fact.
How do you get traffic, traffic great enough that could make a small portion of resulting buyers enough to make a fair profit? Many big companies generate traffic of tens of thousands a day and a measly ten to fifteen percent buys, but that small percentage is enough to supply them with adequate business.
Many of these success stories get their traffic from paying others. Yes, that’s right; you have to spend money to make money. Advertising is the key. The more people who know that your site exists the more people would, of course, go to your site, that’s common sense.
While there are numerous ways to get free advertising for your business, free advertising doesn’t generate the same high volume of traffic as paid traffic does. Paid advertisements include such advertising schemes as those offered by Google and Yahoo.
2. To take full advantage of the search engines, make sure that your site is properly optimized to rank high before paying for your traffic.
Search engines are the fastest and easiest way of finding what you need on the internet. Search engines are extremely popular because they provide an indispensable service to many people. They are free and easy to use. Because of their popularity, search engines receive many visitors as well as click-throughs. With these benefits in mind, it is easy to see why so many companies would pay to advertise with search engines.
Search engines provide information to the millions of users they receive each day. They provide relevant links to many sites that a user may be looking for. If your site’s link pops up as one of the top-ranked sites on the search results page, you stand a great chance that the user will click your link and go to your site. While search engine optimization is a cheaper and low-cost way to get your site a high rank, paying for advertisements will ensure that you will be on the top ranks.
When you pay for your advertisements, it is like paying for guaranteed traffic to your site. This may not seem like a good idea at first, but the benefits of doing so far outweigh the cost in the long run. When you pay for your traffic, you are guaranteed a consistent flow of traffic to your site. You will at no time go without making a sale on any given day.
3. Find and use tools that will aid you in researching relevant keywords for your chosen niche so that you don’t waste money on advertising.
Normally, you will be charged with the number of hits a link gets when your ad is clicked, this is known as pay per click. For some search engines, you will be charged with the number of times your ad shows up when a certain keyword or keyword phrase is searched. You must have good keyword content in your ad. Many tools on the Internet can aid you in using the right keywords at the right moment in time.
All the money you spend on paying for your traffic will well worth your investment. You will get an impressive boost in traffic which will also result in a great boost in your sales figures.
The fact is you have a much better chance of getting in front of your demographic audience. There are differences between Google and Facebook for example. Google uses keywords based on user intent. Facebook utilizes the user’s interest while setting a target audience such as a certain demographic. Google also usually requires a bigger advertising budget, while Facebook ads can be very inexpensive, especially if you have taken the time to do split testing and get to know the platform. Facebook also bills you at the end of the month so there is no upfront cost. Facebook Paid Advertising gets my endorsement every time!
Double Check Before Advertising Online
Happy 2017! Anyone else glad that 2016 is OVER?! I am that’s for sure! I bet you want to kick your business in high-gear and advertise but you’re just not sure where to start. Before you go jumping into something you could regret, let’s discuss this.
Sure there are big time advertising agencies, but when you are starting how, who has that kind of money for an advertising budget? Many moms are creating ways to help work at home moms get noticed online. Many are doing a fantastic job and this information does not discredit them at all. We are one of them. We want you to be informed to make your own decisions so that you don’t buy into the hype some are selling.
Let me explain. You could pay $15 for a month worth of Facebook Ladders. (Facebook Ladder: A Facebook Page makes several posts daily and includes your link and expects all who come and post their link in the comments to “LIKE” and “ENGAGE” with the featured pages) The concept is to build your page with followers that will network with you and potential buy what you are selling. Will you get more followers? Sure, but why would you follow a page, for example, a photography page in CA when you live in OH? Is it not like you are going to do business with them right? This networking event leads to many who unfollow or tag and run from the post. They place their own link but never engage with any others. That kind of marketing will only go so far and it’s not real targeted followers for your business. They may like your page and even a few posts but never have any real plans to do business with you. Think about the annual cost and Is this form of advertising really helping your business? Only you can answer that!
Another option is Facebook Party/Vendor Events that lasts a few days or even a couple of weeks. Will you get sales? The normal price range that I have seen is between $10 to $25 or more per event. Will you get sales? Probably, but it does not come with any guarantees. Vendors are quick to blame organizers but it works both ways. We have found that over half of the vendors who pay to join do not keep track of the events, participate consistently or share and invite others to help promote the event. However, there are plenty of behind the scene games that go on and if you knew what they were, you would not want to associate yourself with it.
We have offered those very same opportunities in the past. Advertising on websites/blogs has always been pretty popular. Trouble is, you are solely relying on their traffic. How can you tell how good their traffic is? I am going to give you a few tips on what to be careful of so you don’t waste any more money and time you can’t ever get back.
Stay with me here. By doing a few of these simple FREE steps before clicking that purchase button, you will know what to watch out for and put your efforts and your money that will give you a better ROI – Return on Investment.
Here are my TOP 5 Red Flags to be aware of BEFORE advertising online!
1. Research the company/person you are considering.
Seriously, Google them! Check their credentials.
Is there a claim of a degree or certification. Don’t just take their word that they have X amount of experience in the ABC Industry.
How do you feel about them when you are reviewing? Comfortable? Want to know more about them? Or do you want to exit fast? Trust your instincts.
2. Does that website appear to be well put together – Easy to use, navigate, and get in
touch with them? Or does it look like someone from middle school through it together for a weekend project due on Monday? You’re laughing, but you know what I mean.
Review their SEO -Search Engine Optimization. Using certain free tools can help you see what is going on behind the scenes. Is their website hosted on a free platform like Blogspot or Wix? Do they have their own domain? These things may not sound like a big deal, but if a website has a blogspot.com in their URL but does not redirect to their own domain, how do you know how long they are going to be around? They could be gone with your money just as soon as pay them. You can learn who actually owns the domain, check the Alex backlinks, How their traffic ranks both globally and in the USA and so much more. You can find this information on any website if you install an SEO extension to your toolbar. I have two: Open SEO Stats from Chrome and Alexa.com.
Do they have testimonials on their website? Are they recent?
Check their Social Media. Big numbers of likes and followers is not always a true indication of success. Some use programs to buy likes/followers and those are not real.
Are they engaged with their audience? Are their spammers posting in the comments? That basically shows they are not paying attention to their own platforms, how can they help you?
Are they even posting regularly or are the platforms a ghost town?
How are the reviews? More good than bad?
3. How many businesses do they belong to at one time or how many profiles do they have on Facebook for example? Why does one need multiple? It is against Facebook Policy to have more than one profile. Just as it is also against policy to conduct business from a personal profile. So if they are going against policy, what does that say about their credibility?
If someone is a representative of direct sales companies they belong to and are offering you advertising, how much time and dedication can they really offer you?
Are they running a bunch of Direct Sales Groups that promote Consultant of the Month?While some of these are perfectly legit, there are numerous reports from members that group owners and admins arrange it so their businesses or those of certain people who are willing to pay to get featured more. Often times waiting for months for a turn with little or no results. Another “deal” the groups have is that you have to join their company as a rep and or purchase from your uplines website in exchange for others to buy from yours. What are you really saving?
4. Another popular option is a business directory.
Some Facebook pages offer this as an option right on the Facebook Page but a separate app is needed. Most free apps are not visible on a mobile device. Since the majority of Facebook users access the platform from a cell phone or tablet, it is imperative to use the proper apps and they typically include a monthly fee.
Business directory opportunities can have many different limits that can include; the allowable amount of images, text, time of exposure, placement on the website just to name a few.
Pricing is another consideration. After careful consideration of the details listed in #2, a business owner may want to contact the website owner personally and really have an understanding of what is included before making the purchase.
Get it in writing. This is especially true for websites/blogs that have been abandoned and have not updated their website in years! Payments are accepted but good luck talking with someone or getting your money back.
Over the years we have tried many forms of advertising ourselves. We have discussed these very topics with our clients when they approach us to advertise. These are just a few things we wanted to shine a light on so you get all the facts. We can elaborate in more detail privately with you. Just contact us at info@thewahmaddict and mention this blog post.
To Your Success,
All likes are not created equal!
Many Facebook Fan Page users are just worried about the numbers. Numbers are a moot point if you can’t convert your “fans” to “customers”. Take a moment and think about how your page is obtaining their likes. Are you actively promoting your page through numerous channels? Did you pay an advertising service to bring more likes to your site? Do not confuse this with Facebook Ads you place to get more likes. What we’re talking about is completely different than paying Facebook for likes.
Here are a few things you should keep in mind. First, if an organization “guarantees” you will receive “ X “ number of likes, beware! There is no way someone can guarantee your fan page will receive 200, 400, etc., likes unless they are “paid” likes. What are “paid” likes you ask….” paid likes equals fake likes”. Want to see for yourself? Log into your Facebook account and click on the drop-down area on the far right and select “Use Facebook As” and select your Fan Page. On the right, your stats will appear and you can “see” how many fans you have gained this week, as well as who they are. If your new likes are others who work from home, odds are, they are “real”. On the flip side, if your new likes have no profile pic, have uncommon names, are from various countries; the likes are very likely “fake”.
Fake likes don’t help you or your fan page. First of all, fake likes can lead to Facebook shutting down your entire page. Second, you cannot convert these likes to actual customers, because they simply don’t exist. There are hundreds of places you can pay for likes. I will use “Fiverr” as an example. You can log into Fiverr and find, literally, thousands of gigs promising to bring likes to your social media pages. Many “gigs” even promote their likes are real, not fake. We performed an experiment with Fiverr on a Facebook Fan Page and guess what? The likes were not real and dropped off like flies.
There are also online companies/organizations that will promote your fan page for you to obtain more likes. The Wahm Addict is one of them, but I can guarantee you that the likes you receive are not fake and require a lot of hard work and dedication on our part to bring attention to your Fan Page. Don’t be fooled by shady business practices. Do your homework and if it sounds too good to be true, it probably is.
So, if you’re paying someone to promote your page, go back to paragraph 2 and see who your new likes are. Find out if they are real or not and ask your promoter how they send likes to your page. Of course, your advertiser is not going to tell you how they send likes to your page, but if you keep track of your Fan Page with the steps listed, you can find out if you’re working with someone who is reliable and honest. Try it and comment on the post. Let us know what you find!
Brand New Website is Ready!
The Wahm Addict has enjoyed the growing process this past year has presented to us. At times, it feels like a dream; a good one of course! All of our visions are coming to fruition! We’ve listed a few of our changes since our last post.
- Re-vamped our entire website, making it more user-friendly, eye-catching and easier to navigate.
- The Wahm Addict offers Business Consultation. Whether you need advice and guidance on social media, networking, lead generation, etc., we will set up a one-on-one session to assist you in meeting your goals.
- Our Business Directory is bigger and better! You can now browse by category and include more images! In case you are not familiar with our Business Directory, ours is unique in the sense that you are the exclusive representative for your company! There is no competing with other reps. If your company is already represented, we can still accommodate you in many other ways of advertising, including our Facebook Business Directory, button/banner ads, newsletter ads and much, much more. This is a Lifetime listing. You create your profile and let our readers get to know you and what you do in your own words, include your images and links. This is all connected to your own URL that you can use to advertise anywhere! You can view our directory here! See how other clients have showcased their business to get some ideas for yours!
We have loads more to show you so scroll up and click home! Take a look around. We have added more Resources and are updating the site every day! These are just the things you can see as our viewer. There’s so much more going on behind the scenes to ensure your business gets noticed when you advertise with us! We have brand new advertising packages, starting at $5.00. We offer many options for all budgets. Interested in a custom advertising package? Email us at firstname.lastname@example.org and we will happily discuss the options.
Our mission remains the same; to be your number one resource for working at home. Keeping you up to date on the latest changes in social media and networking is only one of our goals. You will never “set it and forget it” with The Wahm Addict. That’s what sets us apart from the rest.
5 Marketing Tips for Facebook Ads
1 – When using the Power Editor for your Facebook Ads, it only works in Google Chrome.
2 – Choosing the Newsfeed option instead of right column ads will bring a better reach. If you choose this option, those viewing from a mobile device will never see it.
3 – Mobile ads cost more than Desktop ads.
4 – Unpublished posts give you more control of your ads for no extra cost.
5 – When running an ad, do not direct your traffic to a custom app on your page, Mobile users will never see this. Since a large number of users access Facebook via mobile, you will be missing a huge target audience.
If you have additional tips, please feel free to comment and share.