Back To Basics: Actions To Take In Your Business Now

Back To Basics: Actions To Take In Your Business Now

Emails

Email marketing is part of the basics of business. This is one of many things you can do right now that will make a huge impact on your business. Is it just me or does Social Media seem to be changing at the speed of light or what? Seriously, keeping up with all the changes on every social channel seems like a never-ending task. We all know that Facebook is ALWAYS changing. We complain but we are still hanging on. I know many people who have taken a Facebook break only to find themselves back within a week or two. Crazy right? Then when you add in all the other platforms your head just starts to spin. Not knowing where to go first.

I myself have put all other platforms on the back burner to be laser-focused on my goals and that of my clients. Being everywhere all the time might seem like something you HAVE to do, but trust me – You Don’t!  Sure some of my stats have changed but that happens if I am there or not. People follow and unfollow every day. Chance are those that un-follow truly wasn’t your ideal customer anyway. The one thing I see the most of in business is the lack of keeping up with emails!  As they say, the fortune is in the follow-up!

Credibility

The stats are unreal at how many times I myself have made an inquiry only to never get a reply. I am moving on to someone who will! It’s that simple. We all have things going on, trust me I get it. I am not talking about responding in a timely fashion. Sure that is important but it’s not a deal breaker for me. After going through my emails sent, I recently found it has been months since I have sent my original email to only hear… crickets.  Once your credibility is lost, it’s game over.

That is the reason I believe it is seriously time to get Back To Basics! Email is still number one and the most effective way for both parties to communicate.  It is worth repeating that your email list is going to make you more money than any social media platform.  Sure you can make money from other social media platforms. Those are meant to be tools to direct people to your email list.  The facts are clear that your email is the only thing you truly own. If all your contacts are inside any platform, you need to change that and quick!  You can email your list anytime you want, without the interruptions that Facebook or any other channel entails.

With all the data breaches and privacy issues, do you really want to risk losing all your work? I know, I don’t.

Social Media

Seems to be a common complaint about the lack of engagement on Facebook Business Pages.  You don’t have to like it, but the facts prove that if done correctly, Facebook is still the number one place to advertise. It is cost-effective and can get you in front of your targeted demographic better and faster than any other platform. Setting up and optimizing your page correctly is going to make a huge difference. I recently did this very thing for a client and she was ecstatic!

Website Updates

Fixing Search Engine Optimization (SEO) and images on a clients website, and Facebook Page is getting found her found on Google! Again, these are just part of the things any business owner can do to amp up their online presence.  A beautiful looking website definitely grabs attention, but once a visitor is there, you have to give them what they came for. When I come to your website for specific information and I can’t view it (especially on my phone), I am gone. If I get an instant pop up that forces me to sign up to an email list before going any further, again, bye-bye! If you don’t like certain things about a website you go to, why would you add it to your site? Double check these things and ask someone their thoughts about your site. I would rather get honest feedback and fix things then go on thinking everything is good, wouldn’t you?

After examining many websites, (too many to count) I often find they are lacking meta descriptions and keywords, Images don’t have ALT text and the list goes on. These are all standard practices and if your webmaster is not doing these things, you need to get in touch with them and have them fix it ASAP or better yet, do it yourself so you know it gets done!

Little things you can do

I have a friend that this happened to and she had her website for years and in 10 minutes I created a list of things that were incomplete and told her to go back to her webmaster who was already on the payroll. He fixed these items and she had 3 new clients find her on Google.  Simple things like these can make you money and it doesn’t always have to cost you or it is very affordable. I would have gladly fixed it for her, but I told her she needs to get what she paid for.  You should too!

Not sure where to start? Neil Patel’s blog is packed full of all all the information you need for just about anything with your business including email marketing.

Conclusion

Time is a major concern for us all. Taking the time to do it right can make all the difference. It links with your credibility and the trust you building. These things don’t have to cost money, but everything cost time. There is always a way to handle something and if you need help, just ask. There are no dumb questions – only those that go unasked. Getting back to basics in your business is going to set you up for both your short and your long-term goals.

Linda-signature-image

 

 

 

Respect Before You Speak Or Type

Respect Before You Speak Or Type

Respect Before You Speak Or Type.

Please show respect before you speak or type anything online! As Americans we not only have the right to free speech, but we also hold the responsibility of treating others with respect. We are better than that!

 How many times have you felt like you:
  • had to be cautious of what you said out loud?
  • should be careful of what you post online, especially Facebook?
  • needed to scroll past posts because you knew if you commented, you would be verbally attacked?
  • it was time to unfollow family/friends because you just didn’t want to see “it” anymore?

Sound familiar? When you step back and look at the whole picture, it is rather sad. The amount of negativity and drama that is shared online every day. I personally avoid drama-big time. I have no room for it in my life and it serves no purpose.

Since when did everyone become, judge, jury, and executioner?

Creating content is one task that can be very tricky to compose it in a way that won’t be offensive or end up being taken out of context can be very complex. With that being said, I have to be me and point out the obvious that everyone seems to be going out of there way to avoid. As I said earlier, as Amercian citizens, we have the right to free speech. That, however, does not mean we should verbally voice negativity against others. Frankly, it is infuriating to watch and read. So many times, I would love to jump in and ask what gives them the right to be so harsh, name call and criticize one’s character, physical appearance, opinion, or anything else for that matter. As it was said, “He that is without sin among you, let him cast the first stone.”

People who tend to voice their “opinion”, seem to forget that they are not perfect. No one is! We all should strive to do better and treat others as we would want to be treated. Posters may have a valid point and the right to be heard but how you go about it shows a side of you that may not show your true character. Most of us would not want to be judged on one incident.

For example, I follow local newspapers or pages that are local to my area. They talk about road accidents,  things going on around the city, someone has a missing dog, etc. I read the comments because they usually include updates from the time it was posted.  I tend to find over half of the comments are bashing of some kind.  What happened to the original post? It has been taken over by commentary that frankly doesn’t belong there.

The Point

Whether you agree or disagree with me is fine.  We can discuss it like mature adults without all the drama. In fact, I welcome a difference of an opinion because I want to know and understand someone else’s viewpoint. We can debate about it in a healthy way without it getting all kinds of ugly. If you want to debate, just have the facts ready.

I do notice that many who are guilty of the drama side of things do not have all the facts. This is where personal responsibility plays a major role, doing your own homework and fact checking before entering into a discussion like this. Typically there are two sides to every story, but as history has shown, there are in fact three. There are each other’s versions and then there is the truth.  Everyone seems to have their own version of that.  How many times do you wish you had a recorded a conversation because the other party denies ever saying XYZ? I know I have!

Respect

Whether you are on Facebook or anywhere for that matter, treating others with RESPECT should be automatic. By being negative or verbally attacking someone, what does it really accomplish? As the saying goes, don’t talk about religion or politics because it is sure to lead to an argument.  Statistics show this happens a lot over a holiday meal. It doesn’t have to be this way.

Responsibility

Having an online business also requires responsibility on my part on the image I uphold. Would I love to voice my two cents? You bet I would. I don’t.  We as individuals and as Americans, need to take a second look at how we conduct ourselves first.  Just because you can, doesn’t mean you should. Especially when it comes to online and social media. Why? Because it is the right thing to do. This country as a whole has steered so far away from that entire concept, We need to get back to that and so much more. Self Improvement is a good place to start.

Conclusion

I personally don’t post anything I would not want my 88-year-old mother to read. Yes, my mom is on Facebook. Often times, she will ask what is wrong and why did (Person A) post that. What is the meaning of it? Now, when I have to do damage control on my adult children, you bet I will. Parenting never stops. If I have to answer for it, so do they. Yes, they have the right to “their opinion” but it doesn’t make it right and they should know better. Most times, I tell my mom to keep scrolling and ignore it. As I think many of us should. Think about it, it may just bring some peace at least for the moment.

“Before you speak, let your words pass through three gates:
Is it true? Is it necessary? Is it kind?” ― A Sufi Saying

Linda-signature-image

3 Main Reasons I Chose SiteGround As My Hosting Company

3 Main Reasons I Chose SiteGround As My Hosting Company

This page contains affiliate links. I may earn a commission. I only make recommendations based on what I use and trust.

3 Main Reasons I Chose SiteGround As My Hosting Company

  1. Better Customer 24/7 Support
  2. Safer
  3. Faster

I am going to be totally honest here. SiteGround Hosting was not my first choice. I have used a variety of website builders and hosting companies over the years.  GoDaddy, Hostgator, IPage, and BlueHost to name a few. Now all are good depending on what services are most important to you. Customer Service is huge for me.

Customer Service and Support

If I have too many bad experiences with customer service, I am moving on.  That being one of the reasons I have gone through so many hosting companies. Hostgator which was good, but I had many issues with the site being down and our site getting hacked.  The services from GoDaddy was great.  Their website builder didn’t have the features I wanted for our website; The Wahm Addict.  So I started over and went back to WordPress. Best decision I ever made. I will never change again.

When I decided to rebuild, I went with BlueHost. The process was easy and I had my site up and running in no time at all. Now, while I did this, I kept my original site up so I did not lose any downtime. I own 3 different domains (all from GoDaddy) so I just rebuilt using a different domain.  There is a bit of backstory behind the three domains.  You can learn about how we obtained our old domain selling for $3000 for just $10 in our blog post “Buying a Domain? Read This First!”

March 2017, I had my new site set up and ready to go but there were issues again with downtime and some other technical things that most BlueHost reps couldn’t help with. They would just pass me along to as a ticket with no real answers.  Signing on for support services and repeating that process a couple of times a day just to get a different representative to help was a huge waste of time. I could see if it was something on my end, but it was not and they clarified that point, but it was a little too late.  All my research and recommendations led me to something more reliable which was SiteGround. Even my cancelation from BlueHost and the refund was incorrect. The receipts proved it but it was just a joke by that point. I just accepted it and move on.

Security

SiteGround offered free website migration which made the transfer to their server so much easier. That went a long way in my book. They walked me through my part of it and handled the rest. To this day, anytime I have ever had a problem it was handled very professionally and fast. If you have a website, you can do a free check your real-time status here: They pride themselves on 99.9% Uptime!

I personally have the GrowBig Plan. I chose it because of the extras I wanted was perfect for where I am in my business. An important ad on I selected is the SG Site Scanner Malware Monitoring. I get reports weekly and am notified of any issues immediately.  Upgrading is always an option.  After having my services for almost a year now, I have had exceptional customer service on the limited amount of time I have had to use them. When I did, I always used the “live chat”.

Loading Speeds Are Faster!

Bloggers, Business Owners, Designer & Developers all use this service They have a plan to fit your needs. I believe they are worth checking out.  Look, your time is important and not all companies take that into consideration. They may say they do, but you shouldn’t have to battle your hosting company to get the correct services and support you are already paying for. The same applies to your website. Every second count to grab the attention of your viewer. If your site takes to long to load, your potential client could be gone before they even have a chance to see what you have to offer! Don’t risk it!

I have expanded my business services to revamp websites for other small businesses and have shown them why they need to switch to a better hosting company. Through those efforts, many are either getting ready to make the switch or already have and the stats prove it in their bottom line.

I have recently worked with a CPA and showed her all the ways her website could be improved. Through that consultation, she told her “website guy” and he implemented the changes and within a very short period of time, she received 3 new clients from her website. She was excited!

A local hair salon asked me to revamp their website and Facebook page. Since the changes were made they have noticed a considerable about of traffic since. They will be migrating their site soon.

Conclusion

I am not a techie person, but I have a lot through all these processes. All things change over time and keeping current is a key component in moving your business into the future.  If I had to start over again, I would choose WordPress, SiteGround and use Divi Themes! If I can be of any help, please feel free to contact me anytime!

Linda-signature-image

Should You Join a Membership Group?

Should You Join a Membership Group?

They Are Not All Created Equal!

The Female Entrepreneur Association’s Members’ Club is an incredible group of female entrepreneurs and it’s helped me to grow my business so much that I wanted to tell you about it in case you’re looking for extra support in your business. Enrollment is actually closed for the group, but for this month only I’m allowed to invite my friends to join! Joining the Female Entrepreneur Association was one of best decisions I’ve made for my business. For me, it was actually about surrounding myself with like-minded women who are driven, have passion and a positive mindset. 

Why I Chose To Join.

Through the years I have collected guidelines, cheatsheets, and classes that were all free. The folders on my desktop are full of PDF’s, ebooks and swipe files. We won’t get into the numerous binders and files on my desk that I use for quick reference.  In short, I am THE Wahm Addict! I just love resources!  Which is why the FEA was a great fit.

You can sign up for every free opt-in available, but being part of a paid membership program provides so much more and on a deeper level. Learning at your own pace is a fantastic option because as women and moms, we are always multi-tasking. Working around various schedules tends to not allow much time for learning new skills. This learning style makes it convenient for everyone at any level in business. I wish I knew about this when I was first starting out. It could have made all the difference.

Finding what you need is super easy and there are multiple ways to obtain the information. The bundles include a description of the class, what is being taught and who the expert is and their experience. So you know you are learning from someone who has mastered the skill. Video presentations, guided visualizations in an mp4 format are just the beginning. There is a bundle for just about everything from creating images to creating online courses. How to master Facebook Ads, List Building, and Blogging and more.

I am a visual learner so the huge selection of printables helps me by having the checklist or workbook in hand while watching or listening to one of the master classes and those are recorded so if you can’t make it to the live sessions, it is there when you are ready!  Each month they host 2 live sessions that have monthly goal setting & planning workshops as well as a masterclass. You can also get an accountability partner! This was the first group I have ever belonged to that offered that kind of support.

My Favorites

A few of my favorite bundles within the member’s area are The Website bundle, Social Media Pro, The Graphics Bundle and the Powerful Printables Bundle. We all learn differently and being able to watch the How-to videos has helped me be able to do things on my own and I can always refer back to it when I need to. Being able to pick and choose what I want to learn (and when) without going through a ton of other modules saves me so much time. The Q & A’s and Bonuses are too many to describe here. There is so much to cover, I can’t do it all in one blog post. That is why I invite you to reach out to me and let’s chat about it and see if it is a good fit for you! 

The Facebook Group

Then there is the Facebook group. It is like a 24/7/365 biz cafe where you can solve your problems and get answers to your questions. It’s one of the best group I’ve ever belonged to. I also belong to the sister group which is from the book; She Means Business. You can watch the video about the book on our Facebook page.

I’m a proud member of the Female Entrepreneur Association! I believe the investment in yourself and the support offered here can help move you into the next stages of your business. Come and join the FEA!  The code FRIENDS2018 will save $10 a month and join at the 2017 rate of $37 per month. For every friend that joins the Members’ Club through your affiliate link, you’ll get a month free.  That would cover you while you learn and grow! Don’t forget, it is a business expense as well!

If you would like to chat about my experience, please feel free to contact me anytime. I am here to help. If you decide to join, I would love for you to connect with me and share your thoughts about what you did first when first signed in. I can’t wait. I am so excited to see you on the inside

Linda-signature-image

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3 Productivity Tools to Reach Your Goals Faster!

3 Productivity Tools to Reach Your Goals Faster!

3 Productivity Tools to Reach Your Goals Faster

If you’re like most busy people, you’re always looking for ways to increase your productivity. If you can find a way to:

* Limit distractions in this distraction-filled world
* Stay focused on a single task at a time

…you’re well on your way to getting more done, but it’s not always easy to get there. Well, thanks to the amazing technology we have available to us today, there are a plenty of tools out there that can help.

Here are 3 of our favorite productivity tools to help you limit distractions and stay focused.

rescue-time-productivity-tools-wahm-addict-blog-image

#1: Rescue Time https://www.rescuetime.com/

Let’s get the distractions out of the way first because even while technology brings us so many great productivity tools, it also brings us tremendous distractions. RescueTime helps you track your time on your computer and your mobile devices and identifies where you where you’re spending (ahem…often wasting) a lot of your time.

RescueTime will:

Alert you when you’re spending a certain amount of time on an activity
Allow you to block distracting websites during focus time
Keep track of what you accomplished throughout the day
Identify how much time you spend on a variety of activities, including email, meetings, etc.
You can sign up for a Lite account, which is completely free or their premium service for added features.

pomodoro-focus-booster-productivity-tools-wahm-addict-blog-image

#2: Focus Booster Pomodoro App https://www.focusboosterapp.com/

The Focus Booster app is based on the Pomodoro Technique, which is a long-standing productivity technique that uses a timer for focused work periods, usually 25 minutes, followed by a break of 3-5 minutes. After you complete 4 work periods, you get a break of 15-30 minutes. The idea is you stay completely focused on the task during the work period.

There are a lot of apps that can help you execute the Pomodoro Technique, but you can check out Focus Booster. The app is free for up to 20 sessions per month or you can pay a reasonable yearly fee for unlimited sessions and extra features.

The app keeps a time sheet for you and produces a report that allows you to track your productivity and identify ways to become even more productive.

focus-productivity-tool-wahm-addict-blog-image

#3: Focus @ Will https://www.focusatwill.com/

Now here’s something very different, but scientifically proven to increase focus and productivity. And if you love music, this is going to be great news for you.

Focus@Will uses human neuroscience and music to help you focus, limit distractions, get productive and retain more information. All you do is answer a few questions and the software will determine the right music to put your brain in a flow state that makes you super productive.

There is a free 2-week trial, so you can see if it works for you.

Try these tools and let us know what you think. And hey, if you’ve got a productivity tool you love, can you post it in the comments below? We’d love to gather up your answers and make part 2 for this article with more great productivity tools.

For More Resources, check out our Resource Page on our website.

Helping you make the most of your time!

Linda

Wahm Addicts Blog