More than 6000 Entries to Help You Promote Your Products, Services, and Ideas.
Writing in a way that gets noticed is not a talent everyone has. Many feel they don’t have what it takes to write copy. I am definitely one of those people, knowing what I want to say in my head but getting it down on paper (or in a blog post) is a whole different story. I am also my own worst critic. Does this sound like you? Then Words That Sell is the book is for you!
I can’t begin to tell you how important your copy is to selling online. It can affect your advertising in such a way that you are basically throwing money away. This investment in yourself and your business can put you ahead of your competition. This is one of the three books in a series I personally purchased. Details on those below.
More than 6,000 words and phrases that make the difference between “yadda-yadda-yadda” and copy that sells
Looking for a better way to say “authentic?” Words That Sell gives you 57 alternatives. How about “appealing?” Take your pick from 76 synonyms. You’ll even find more than 100 variations on “exciting.” Fully updated and expanded, this edition of the copywriting classic is packed with inspiration-on-demand for busy professionals who need to win customers–by mail, online, or in person.
- More than 75 lists of powerful and persuasive words and phrases, including 21 new lists for this edition
- Cross-referencing of categories to jump-start creative thinking
- A crash course in basic copywriting techniques
- Helpful lists of commonly misspelled words, confusing words, pretentious phrases to avoid, and more
Roget’s is fine for writing term papers and letters to the editor, but when it comes to the business of writing copy that translates into sales, there is no substitute for Words That Sell.
Find the perfect words and phrases to win over customers
Grabbers that get attention:
No-risk offer * One day only! * No strings attached! * What have you got to lose? * All the right ingredients * Inside information * Do you enjoy…? * Leap into…
Descriptions and benefits that create appeal:
Irresistible * winning * zesty * huggable * satisfying * You’ll fall in love with…* Your ticket to… * king-size * Gives you the power * baby-soft *
Clinchers to win over your customer:
Reap the benefits today * Don’t miss out! * No risk now, no risk later! * You can do it!* You be the judge * Send for our free catalog * 100% satisfaction guarantee
Special strategies that seal the deal:
Five-star quality * You’re worth it * Don’t fall for… * We make life easier * You’re one of a select few… * discriminating * Your thoughtful gift
I have certain pages bookmarked for easy access. It is one of many books that are within reach on my desk. Regardless of communication skills, this book is for everyone at any level. This is one of the three I purchased. More Words That Sell and Phrases That Sell are frequently bought together on Amazon.
If you have any questions on these books, please feel free to reply to this blog post and I will be happy to help any way I can. If you already have it, I would love to know your thoughts about it. We are a participant in the Amazon Services LLC Associates Program, an affiliate advertising program designed to provide a means for us to earn fees by linking to Amazon.com and affiliated sites.
~Linda at Wahm Addicts 🙂